Customer Answer

Do a recorded reference interview

Fernanda Ibarra
Fernanda Ibarra
Chief Marketing Officer
CommScope
“[Recorded reference interview — transcript excerpt] Our advocates seem to genuinely enjoy the recognition and community side of the program, not just the ask. Sales stopped asking me for 'any customer' and started self-s...”

[Recorded reference interview — transcript excerpt] Our advocates seem to genuinely enjoy the recognition and community side of the program, not just the ask. Sales stopped asking me for 'any customer' and started self-serving from the SlapFive boards. Would recommend the process to any customer marketing team.

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