Do a recorded reference interview
Sophie Ellis
Chief Technology Officer
Ferguson plc
“[Recorded reference interview — transcript excerpt] Having stories organized by use case means reps can hand a prospect exactly the right proof point. We're capturing far more customer stories than we ever did before, ac...”
[Recorded reference interview — transcript excerpt] Having stories organized by use case means reps can hand a prospect exactly the right proof point. We're capturing far more customer stories than we ever did before, across a much wider set of accounts. Would recommend the process to any customer marketing team.