Do a recorded reference interview
Denise Chatman
VP of Voice of Customer Programs
Fortinet
“[Recorded reference interview — transcript excerpt] Having stories organized by use case means reps can hand a prospect exactly the right proof point. Advocacy engagement has become one of our better early signals for re...”
[Recorded reference interview — transcript excerpt] Having stories organized by use case means reps can hand a prospect exactly the right proof point. Advocacy engagement has become one of our better early signals for renewal health. Would recommend the process to any customer marketing team.