Case Study Interview 2
Tereza Horak
VP of Customer Lifecycle Marketing
Productboard
“Productboard struggled to keep track of which customers had already been asked for a reference, testimonial, or quote. SlapFive gave the team a single system to track advocate willingness, frequency limits, and completed...”
Productboard struggled to keep track of which customers had already been asked for a reference, testimonial, or quote. SlapFive gave the team a single system to track advocate willingness, frequency limits, and completed activity in one place. "SlapFive is the first customer marketing tool we've rolled out where adoption wasn't a fight." said Tereza Horak, VP of Customer Lifecycle Marketing at Productboard.